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Why the same software brief gets quoted at AED 40,000 and AED 300,000

· 6 min read

Why do UAE software quotes vary by so much?

Because the quotes are for different scopes, not different prices. UAE build costs run from AED 18,000 for a proof of concept to over AED 1,470,000 for an enterprise platform, and most mid-sized business builds land at AED 92,000–294,000. The spread within one brief is almost always undeclared exclusions.

The real cost drivers

  • Backend and core development consumes 25–35% of a typical budget — it is the single largest line and the least visible in a demo.
  • Integrations with systems you already run drive cost more than any feature, because the work is in the failure cases.
  • Compliance and data residency shape the architecture rather than adding a line item.
  • Cross-platform mobile cuts 20–40% off building both natively, and roughly halves ongoing maintenance.
  • AI features add anywhere from AED 50,000 to several hundred thousand, depending almost entirely on integration depth rather than the model.

What the cheap quote left out

In our experience auditing stalled UAE projects, the gap between a low quote and a realistic one is consistently made of the same items — and every one of them is something you end up paying for anyway.

Items commonly excluded from a low software quote
Excluded itemWhy it mattersWhen you find out
Admin toolingSomeone has to manage the dataFirst week of real use
Error and empty statesThe product looks broken without themFirst demo to a customer
Deployment and monitoringNobody knows the site is downFirst outage
Data migrationThe old data has to come with youTwo weeks before launch
Handover and documentationThe next developer starts from zeroWhen you change vendor

The number nobody quotes

Annual maintenance runs 15–25% of the original build cost, every year. A build quoted at AED 200,000 carries roughly AED 30,000–50,000 a year behind it. A quote that does not mention this is not cheaper — it is less complete.

Questions

Related questions

How much does it cost to build software in Dubai?

From around AED 18,000 for a basic proof of concept to AED 1,470,000 and beyond for a complex enterprise platform. Most mid-sized business builds land between AED 92,000 and AED 294,000, plus 15–25% of the build cost per year for maintenance.

How much should we budget for maintenance?

15–25% of the original build cost per year. That covers dependency and OS updates, store resubmissions, monitoring, and the small changes every product needs. It is not optional — software left untouched for a year is usually broken by external change alone.

Start here

Tell us what it has to do.

A scope call, then a written scope and one fixed price against it. 20% of that price is held back until you accept the finished build, and the scope is yours to take elsewhere either way.

Who reads it
Alexandre Arnaud, Founder & Engineer. Not a coordinator, not an inbox.
What happens
A 20-minute call to pin the outcome, then a written scope and one fixed price against it.
What it costs
Nothing to get scoped and quoted. The quote is free and the scope is yours to take elsewhere.

The quote is free and the scope is yours either way.